See the entry for lema.

lema

el lema(
leh
-
mah
)
A masculine noun is used with masculine articles and adjectives (e.g., el hombre guapo, el sol amarillo).
masculine noun
a. motto
El lema de nuestro restaurante es que nadie se vaya con hambre.The motto of our restaurant is that no one leaves hungry.
b. slogan
Necesitamos un lema memorable para que la gente lo comparta.We need a memorable slogan for people to share.
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