Quick answer
"Customized" is a form of "customize", a transitive verb which is often translated as "personalizar". "Personalized" is an adjective which is often translated as "personalizado". Learn more about the difference between "customized" and "personalized" below.
A transitive verb is a verb that requires a direct object (e.g. I bought a book.).
1. (to make specially)
a. personalizar
My friend is a luthier, and he customized this seven-string guitar for me.Mi amigo es lutier, y me personalizó esta guitarra de siete cuerdas.
b. adaptar al gusto del cliente
The dealership is able to customize its cars.El concesionario puede adaptar los carros al gusto del cliente.
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An adjective is a word that describes a noun (e.g. the big dog).
1. (customized)
a. personalizado
The brokerage firm offers personalized service to fit all budgets.La empresa de corretaje ofrece servicios personalizados para ajustarse a todos los presupuestos.
b. individualizado
Schools are working to provide a personalized learning experience to every child.Los colegios están trabajando para ofrecer una experiencia de aprendizaje individualizada a cada niño.
2. (marked with name)
a. con membrete
Her personalized stationery lends an air of sophistication to her correspondences.Sus artículos de papelería con membrete le dan un aire de sofisticación a su correspondencia.
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