sportswashing

sportswashing
A noun is a word referring to a person, animal, place, thing, feeling, or idea (e.g., man, dog, house).
noun
a.
This refers to an idiomatic word or phrase for which there is no word-for-word translation.
no direct translation
Many critics have pointed out that the World Cup was being used as sportswashing.Muchos críticos señalaron que la Copa del Mundo se estaba utilizando como estrategia para limpiar su imagen mediante el deporte.
That company is sponsoring the Paralympic Games in an attempt at sportswashing their appalling record of discrimination.Esa empresa está auspiciando los juegos paralímpicos en el intento de lavar su terrible historial de discriminación.
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