despliegue publicitario

el despliegue publicitario
A masculine noun is used with masculine articles and adjectives (e.g., el hombre guapo, el sol amarillo).
masculine noun
a. hype
A pesar de todo el despliegue publicitario, a la película no le fue bien en las taquillas.In spite of all the hype, the movie didn't do well at the box office.
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