byword

byword
A noun is a word referring to a person, animal, place, thing, feeling or idea (e.g. man, dog, house).
Noun
1. (general)
a.
to be a byword for…ser sinónimo de…
byword [ˈbaɪwɜːd]
noun
1 sinónimo (m)
his name is a byword for success su nombre es sinónimo de éxito
2 (slogan) palabra (f) de moda
Loyalty, support and secrecy became the bywords of the day As one banker confided to an interviewer, the slogan `Christmas money" gets 'em by the hundreds and the thousands. Gets 'em in a way that thrift or poverty or security and the rest of those bank-advertising bywords can't begin to touch
Collins Complete Spanish Electronic Dictionary © HarperCollins Publishers 2011
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