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Nonetheless, both books can be recommended as text books for qualitative method courses in marketing—SAYRE's book for market ing students in general, and MORRISON et al.'s book for students specializing in the field of adver tising. | Sin embargo, ambos libros pueden ser recomendados como libros de texto para cursos de métodos cualitativos en mercadotecnia – el libro de SAYRE para estudiantes de este campo en general, y el libro de MORRISON et al para estudiantes especializados en el campo de la publicidad. |
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