Ahora el consumidor no solo compra, también prescribe: comenta, enjuicia, valora (Pérez et al.: 2013), así que sería iluso pensar que las organizaciones desaprovechasen ese valioso estudio de mercado instantáneo y low cost. | Nowadays, the consumer not only buys, but also prescribes: he/she comments, judges, values (Pérez et al., 2013), so, it would be naive to think that organizations waste that instant market research and low cost. |
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