cross-chanel
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- Examples
La experiencia de consumo es multicanal y cross-chanel, vive una interacción constante entre online y offline, ejemplo clásico el couponing online. | The consumer experience is not only multi-channel, but also lives in constant integration between online and offline (a classic example is the online couponing). |
No solamente estamos viendo como la venta se complementa con el mundo online a través de estrategias cross-chanel, sino que las mismas tiendas físicas están siendo influenciadas por los nuevos comportamientos del comprador digital. | Not only are we seeing as sale is complemented with the online world through cross-chanel, but that same physical stores are being influenced by new digital buyer behaviors. |
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