are obviating
Present progressiveconjugation ofobviate.There are other translations for this conjugation.

obviate

Improving the user experience and provide more control to consumers via mobile technology is a competitive advantage that many establishments are obviating, and this is detrimental to their own interests.
La mejora de la experiencia de usuario así como dotar de mayor control al consumidor mediante tecnología móvil es una ventaja competitiva que muchos establecimientos están obviando, y esto va en detrimento de sus propios intereses.
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