are hyping
Present progressive conjugation of hype. There are other translations for this conjugation.

hype

Popularity
500+ learners.
Some PAVE members believe that some companies and driverless proponents are hyping driver-assist technology—which might offer adaptive cruise control, lane keeping and lane changing—as driverless technology.
Algunos miembros de PAVE creen que algunas empresas y defensores sin conductor están promocionando la tecnología de asistencia al conductor, lo que podría ofrecer un control de crucero adaptativo, mantenimiento de carril y cambio de carril, como tecnología sin conductor.
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