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"Merchandising" is a noun which is often translated as "promotional items", and "marketing" is a noun which is often translated as "marketing". Learn more about the difference between "merchandising" and "marketing" below.
el merchandising
A masculine noun is used with masculine articles and adjectives (e.g., el hombre guapo, el sol amarillo).
a. promotional items
Para el equipo de marketing, el merchandising de la serie (tazas, portavasos, juguetes, camisetas, etc.) es tan importante como su emisión.For the marketing team, the show's promotional items (mugs, coasters, toys, T-shirts, etc.) are as important as its broadcasting.
b. merch (colloquial)
A word or phrase that is commonly used in conversational speech (e.g., skinny, grandma).
Me compré una camiseta del grupo en la mesa del merchandising.I bought one of the band’s T-shirts at the merch table.
c. merchandise
La película fue un éxito entre los niños y generó millones de dólares, no solo en taquilla, sino en merchandising.The movie was a hit with kids and earned millions of dollars, not only at the box office but through merchandise.
d. merchandising
En la tienda Todo Pop encontrarás toda clase de merchandising de tu banda favorita.In Todo Pop store you'll find all kinds of merchandising of your favorite band.
el marketing(
mahr
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keh
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teen
)A masculine noun is used with masculine articles and adjectives (e.g., el hombre guapo, el sol amarillo).
1. (commerce)
a. marketing
El director de marketing se encarga de idear los anuncios.The marketing director is responsible for coming up with ads.
