What the appropriate term in Spanish'
Ah, so you mean a service mark as opposed to a trademark, used to identify a service rather than a product. Also called a servicemark. In that case, Gustavo's suggestion is correct.
FYI, a service mark is unregistered, so you can't use the ® sign.
A ? is usually used to indicate an unregistered trademark. It is an informal notification that there is a public claim as a trademark.
An SM represents an unregistered service mark. It is also an informal notification that there is a public claim as a service mark.
The ® (commonly pronounced R-in-a-circle or Circle-R) is a warning notice to advice the public that the mark is federally registered and their use provides legal benefits. This notice can be used only with registered marks. Use of a ® with any unregistered trademark may result in claims of fraud. Several other countries also use the ® symbol to indicate that a trademark or service mark is registered in their respective systems.
as refers to the service mark of an organization displayed on signage, etc. Also, what is being used for Chief Professional Officer'
Nos falta contexto para contestar.