various words for "slogan"

Question

The dictionary on this site translates "slogan" as "el eslogán" and "el lema." I'm reading an article in Spanish about the protests in Brazil against the World Cup wherein it mentions people carrying a Brazilian flag "... modificada con consignas como 'Menos prisiones, más escuelas...'" Is there a difference between " consignas" and "esloganes" or "lemas"?

Translators on ansite are only so good. They cannot take the place of human translation. - rac1, Jun 12, 2014

typo: "any site" - rac1, Jun 12, 2014

Answer 1

What people write on placards for demonstrations are not slogans. They are messages of protest. The word slogan means catch phrase or a phrase associated with a product. If I were describing signs in a protest I would say something like.

El pueblo lleva sus mensajes escritos en pancartas en demostración pública.

People carry their messages written on placards in protest.

Answer 2

Hola, quizá te interese este articulo. http://www.cuantarazon.com/911102/hay-que-priorizar-gobierno-de-brasil Español y Inglés.

Los pedazos grandes de papel que las personas sostienen con sus manos se llaman, carteles, pancartas (Grandes), letreros y en ellos hay frases alusivas al el mundial y el gasto de dinero que hay por su causa. Protestan por que los beneficiados son muy pocos.

Esas frases alusivas se les llama slogan o lema. - GexThunderstrom, Jun 12, 2014