Below cost selling

Question

Hello, I've been trying to find a Spanish term for "below cost selling".

For example, large supermarket companies sometimes sell certain products below cost price, in order to attract more customers to their shop and to try to force some of their competitors out of business.

En español, vender por debajo de coste?

I don't want it to be confused with "low cost" i.e. de bajo coste

Thanks.

Answer 1

In the UK we call this a "loss leader".

loss leader

I'm familiar with that term, however it's the equivalent in Spanish that I'm looking for...... not in English. - Aodhan, Sep 20, 2013

Answer 2

Hi there!

Your attempt is correct (almost completely). You should say:

• Por debajo del precio de coste.

Because you have preposition (por debajo de) + (el precio de coste).

You can also hear precios de fábrica referring to the fact that those are the prices that the store paid to the factory or wholesaler.

Thanks - Aodhan, Sep 19, 2013