Marketing vs. Mercadotecnia

Question

Which one is the more common way to say "marketing" in Latin America and Spain?

(I have already looked on this site and in RAE - I need first-hand knowledge!)

Answer 1

To my knowledge "marketing" is an English word. "Mercadeo" or "mercadotecnia"is the equivalent in Spanish.

I am aware of the major "mercadotecnia" being offered at the University of Guadalajara (Mexico); to my knowledge that is the preferred word when speaking of academics, although I may be wrong.

You are right. - LuisCache, Nov 8, 2011