Es una salsa... muy salsa!
On the side of the Tapatio bottle, it says "es una salsa... muy salsa!" I know that advertising copy can be quite slangy and even poetic... what does this mean?
3 Answers
According to Wiki:
The product slogan is "Es una salsa... muy salsa!" ("It's a sauce that's... very saucy!")
Salsa means sauce in the Spanish language, and carries connotations of the spiciness common in Latin and Caribbean cuisine.
it's a sauce...very spicy (lively). Probably a play on the different possible meanings of the word salsa.
a similar pun could be used for picante (salsa picante)
