In a prominent and highly publicized study, researchers divided bachelorettes into two groups and showed them photographs of a hot guy telling one group he was single and the other he was in a relationship; then, they asked the women how likely they were to pursue him. Only when the woman believed he was committed to someone else did interest in the male subject skyrocket.
Research shows that in societies where women are economically powerful, the more sexually and socially aggressive they are, says anthropologist Helen Fisher, Ph.D., author of Why We Love. And today, with more men out of work than women (due to the recession cutting more male-oriented jobs), we're seeing women become bolder in every area of their lives.
It looks like once more men are losing the exclusivity. How are we going to handle that?