porque ensuciarse hace bien.

Question

"omo"

porque ensuciarse hace bien.

I saw this painted on the wall outside a small shop.

How should it be understood?

Update: From the link provided by Carlos below.

Dirt is good!

Although it might sound strange for a leading laundry brand like OMO to say this, we believe, like you, that this type of dirt is good: it's an important part of a child's development. It's how kids learn, express their creativity and even bolster their immune systems.

At a time when growing numbers of children are leading sedentary lives, often cocooned in the home, glued to the TV and the web, we're not afraid to celebrate this time-honoured truth.

Explains everything.

Everyone gets a vote from me. I had never heard the slogan in England. - ian-hill, Apr 25, 2010

Answer 1

Esto simplente lo sé, porque conozco la marca "Omo". Es la marca de un detergente para lavar ropa (by the way it's product of a well known company "Unilever", a British one).

Esto tiene una doble interpretación:

a) No importa que te ensucies, porque si lo haces, entonces puedes usar Omo y quedarás limpio

b) También viene del dicho que dice que si te ensucias (al menos cuando eres niño) te hará bien porque así creas anticuerpos contra ciertas enfermedades; a diferencia de aquellos que están demasiado limpios y que cuando cogen algo de suciedad se enferman rápidamente (ciertamente es algo contradictorio).

I hope this explanation clarify your doubt.

I have edited my post ot add this: Omo Brand

Thanks, Carlos, that explains it very well. - --Mariana--, Apr 25, 2010

Gracias Marianne. - Carlos-F, Apr 25, 2010

I accepted this answer because of the Spanish explanation - thanks Carlos. - ian-hill, Apr 27, 2010

Answer 2

I seem to recall that "OMO" is a detergent brand in South America - don't remember where. So their slogan would be something like "OMO- Because getting dirty is good for you" So I guess all the answers were good, you just didn't have the context.

Oh, there you go, so it make's perfect sense now, thanks!! - margaretbl, Apr 25, 2010

That's it! - --Mariana--, Apr 25, 2010

Answer 3

My guess would be "Because getting dirty does you good." Just a guess, though. What sort of shop was it?

I was thinking this too...but just a wild guess on my part. - --Mariana--, Apr 25, 2010

Answer 4

Here in Australia "Omo" is a popular brand of washing-powder.

I seem to remember one of their catch-phrases is "Dirt is good!"

Answer 5

Hi Ian - I have no idea what 'omo' means but the Spanish - my interpretation is '....because getting yourself dirty feels good'. Was it some kind of do it yourself place? Selling hardware maybe? More literally - 'because getting yourself dirty does you good'