rub in

rub in [rab-daun]
1Fam.) reiterar, insitir demasiado.
hacer penetrar por los poros frotando o refregando;

rub in
verb:transitive:plus_adverb
1 [+ointment, cream] aplicar frotando
2 (informal)
don't rub it in! ¡no me lo refriegues por las narices!
verb:transitive:plus_preposition
to rub sb's nose in it in the dirtor restregarle algo a algn por las narices
You obviously delight in the defeat of a fellow performer! And proceed to rub his nose in it, don't you? If he agrees to withdraw his forces, should there be some other arrangement which is a let-out rather than rubbing his nose in the dirt