1 (packet, box etc) embalaje; (m) (wrapping) envoltorio; (m) the type of packaging favoured by manufacturers of cereals we changed our outer packaging from a hard box to a soft box 50% of all packaging must be collected and recycled a new EC labelling scheme will tell consumers what type of packaging they are buying and how to dump it unopened returns with manufacturer's packaging intact are accepted within 30 day a number of American cities began to ban polystyrene packaging altogether he designed the packaging and drafted the wording on the box
2 (Comm) (presentation) presentación; (f) packaging is important too; if you create the right
if the image and the packaging are right, consumers will buy anything si la imagen y la presentación son las adecuadas, los clientes comprarán cualquier cosa
we have spent millions on advertising, packaging and promotion
