catchword

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catchword [kach-ued]
sustantivo
1Reclamo, la palabra o sílaba que se pone al fin de cada plana, que es la misma con que ha de empezar la plana siguiente.
2Palabra o frase de efecto destinada a llamar la atención pública.
Eslogan (slogan).

Velazquez® Spanish and English Dictionary. Copyright © 2007 by Velazquez® Press. All rights reserved.

catchword [ˈkætʃwɜːd]
noun
(catch phrase) [of person] muletilla; (f) (Pol) eslogan; (m) (Tip) reclamo; (m)

Collins Complete Spanish Electronic Dictionary © HarperCollins Publishers 2011

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Word of the Day: evidentemente

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evidently, plainly, clearly, obviously