What would the translation be for "focus group"

Question

I am asking how to translate "focus group", as in, I am conducting a focus group in order to better understand barriers to health care in under-served Latino communities.

• I think your answer will depend on what type of "focus group" you are looking for. - mountaingirl Nov 5, 2009

Answer 1

I believe I have seen "grupo de enfoque" out there somewhere. This would certainly be a correct translation.

Answer 2

en español, en marketing, también se dice focus group, es lo más común, aunque algunos dicen grupo focal. Lo más acertado sería grupo de consumidores objetivos.